DON'T JUST SELL YOUR PRODUCT, CREATE AN EXPERIENCE
A lot of businesses focus too much on their product or service. Instead, focus on the experience, the emotion, the feeling someone gets when they get in touch with your brand. That is what makes your brand stand out, why it sticks and what turns a visitor or a follower into a fan. Now that is a powerful presence! After establishing my own succesful brand through strategy-led content, I now create strategies for businesses that deserve more online attention.
FROM IDEAS TO READY-TO-POST CONTENT, I GOT YOU!
Want to create magic together? Let’s look at what your brand needs to establish a powerful online presence. From there we’ll make a plan of action. Straight forward, no unnecessary add-ons. I execute myself and where needed, I work with like-minded creatives that fit your brand. All will be discussed beforehand, so you know what to expect.
DON'T JUST POST, CREATE A VIBE
Nothing gets me more excited than creating content concepts that spread the right message, evoke the right emotion and that convert. All put together in a beautiful visual package, that instantly shows what your brand’s about. How? See my services below. The plan of action, pricing and expected results will be discussed beforehand, so you know what you’ll get out of your investment.
(SOCIAL MEDIA) CONTENT STRATEGY
You won’t see much results from sporadically posting without a plan. You’ll need to consistently post content that will make your audience engage - it’s the only way to make yourself visible online.
Work with a clear content strategy, so that you know exactly what, when and how to post, and actually see results, instead of posting random content and hoping for the best.
Working with a content strategy is what made my social media following grow with 150K followers in 1 year.
VISUAL IDENTITY & DESIGN
You want your brand’s identity to radiate your brand values to evoke the right emotion with your audience.
We’ll look at which colours, fonts, styles and other elements express your brand best. Does you brand name and slogan still work? Does your logo match your brand? We’ll adjust where needed, as branding is at the base of creating a powerful presence.
Content production can include photography, videography and/or (copy)writing. Every production starts with a clear content direction like a style moodboard, script or a tone-of-voice direction.
From a one-off photoshoot for your new website or product campaign, to weekly blogs or video’s for Instagram Reels, we’ll discuss what’s needed to create a powerful presence.
You want your content to be aligned with your branding, to keep looking professional and to stay recognisable as a brand. Templates do just that.
From newsletter templates to blog templates or Instagram templates that keep you feed looking clean and stylish, I got you.
SOCIAL MEDIA COACHING
Want to score with social media, but keep getting stuck? I coach businesses to make sure they’ll stay on top of their social media game.
I offer monthly coaching, where I analyse your past results and see where your strategy needs adjusting. Through a call we’ll discuss new content ideas, ways to grow your following and you’ll receive a new plan of action for the following month.
Is coaching not enough and would you rather have me take it out of your hands entirely? I currently also offer social media management.
Want to draw more attention to your brand by working with influencers? You’ll need to work with influencers that match with your target audience, demographics and have a good engagement rate. I’m here to help.
Having been an influencer myself, I know how to approach influencers, establish a long-term ambassadorship and work with contra-deals or budgets.
Want to give your brand a boost through my Instagram account? With 240K followers this might be an interesting way to introduce your brand to a big audience.
No need for an A-Z project, but looking for someone to brainstorm with? Have a specific question regarding branding, content and/or social media? This session is perfect for an instant refresh! After a 1-hour call you’ll receive a recap report so you can put our ideas into results!
BOOST YOUR ONLINE IMAGE
Want to boost your online image? From strategy and branding to ready-to-post (social media) content, we'll discuss whats needed to really to create the right vibe around your brand!
MARKETING IS LIKE ASKING SOMEONE ON DATE. BRANDING & CONTENT IS WHY THEY SAY YES.
Selection of content and design projects I've done. For more, check out my instagram page @creative.liangalliard.
LIAN HAS A TRUE, AUTHENTIC PASSION FOR THE BRANDS SHE PARTNERS WITH
– Athina Cantle, Outland Denim